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How to Become a Dealer

If you have an entrepreneurial spirit and a passion for high-grade quality furniture – then we would love to hear from you.

How it works

As a Seating dealer, you join a large network of skilled professionals who offer outstanding customer service to their clients, supported by our leading products, insights, marketing support, training and a discount system.

When you apply to become a dealer, we start you off on a COD trade account for up to 6 months maximum. You are assigned a starting trade discount and the more you buy, the greater your discount increases over time.

After 6 months, your account is reviewed and you are able to open a 30 day account, with a large credit limit. A further settlement discount becomes applicable if you pay your account before the last day of the calendar month.

How you benefit

We believe there is a good market for inventive furniture that is meaningful and productive – for the way we live and work, now and in the future. We are strengthened in this mission by our dealers.

Apart from the favourable discount, other benefits include: assistance with specifying of products, tender and presentation support. We supply you with top quality high res product images, 3D models and product specs. We also offer in-depth product training, product and fabric selection assistance, marketing materials and access to our large showroom for your customers.

Depending on the quantity; we can provide exclusive product design, R&D and large scale rollouts for specific projects.

Become an authorised Seating dealer